PRESS RELEASE - 'Acid Pavilion - The Future's so Bright, it's Twisted'

20/11/10

‘Acid Pavilion’ – The Future’s so Bright, it’s Twisted
See Jacqueline Hammond’s new take on the famous Brighton landmark on the ‘I Love Art’ Open House Trail, November 27 to December 12, 2010

The future’s “twisted but bright”, according to talented Brighton-based artist, Jacqueline Hammond, whose futuristic ‘Acid Pavilion’ photo series depicts Brighton and Hove’s famous landmark as it’s never been seen before. Jacqueline’s new series of works will be showcased at the ‘I Love Art’ exhibition (number 54 on the official Christmas Artists Open Houses trail) at 34 Washington Street, Hanover, Brighton. Public viewings take place from 11am to 6.30pm on November 27-28, December 4-5 and December 11-12, 2010.

Jacqueline’s “new take on the Pavilion” is part of the Open House exhibition’s 'A Piece of Brighton' collection. The other artists showing Brighton-related work are Stewart Weir, with his photographs of 'Brighton lovers' and Royston Hawley with his dramatic seascapes in oil paint.

The I Love Art Open House exhibition is organised and curated by Sarah Gillings, a marketing specialist with roots in Brighton, her home town, who has worked internationally for blue chip companies such as Disney and Warner Bros. She recently returned from Dubai where she was undertaking a role at The Wave leisure complex in the Middle East for the Mccan Erikson global advertising group.

A Brighton resident of 13 years standing, Sarah has previously organised local art exhibitions including ‘Undercurrent’ with Big Brother guests and Rolf Harris. Sarah exhibited Jacqueline’s work at a previous I Love Art ‘Hometruths’ Open House exhibition held in Hanover, Brighton, in May 2010. Impressed with the popularity of Jacqueline's work at this event, Sarah wanted to find a like-minded artist with whom she could bounce ideas. Sarah explains: “Although Brighton’s art scene is vast in terms of fresh talent, there are few places where artists can exhibit, meet others and, most importantly, sell their work.”

Jacqueline says: “I’m becoming well-known for my paintings of Brighton and, after the success of the May event in Hanover, I decided to show some of my photos on the Christmas Open House Trail. As photos of Brighton have become extremely popular, I wanted to turn the theme on its head. Buildings are an obvious choice and I wanted to tie the Pavilion in with my recurring water/reflections theme and my comic strip Venice series, where the buildings are in cartoon and the reflections in the canal are realistic.

“I wanted to find water with a reflection and heard there was a pond in the Pavilion Gardens that I hadn’t seen before. With my four-year-old daughter gathering pebbles to throw in the pond, and me lying on the floor to compose the desired shot, we must have looked a real sight. We attracted attention from tourists, who took their own photos of us. I took shots of the Pavilion in the snow and also studied the building from interesting angles - looking up pillars and arches, etc.

“It’s amazing how a slight ripple on the pond’s surface could distort the building enough to make it look 'wonky' and 'surreal'. The ripples accentuated the global influences in the architecture, somehow making them 'of another world' - alien, space age, futuristic, psychedelic.”

She adds: “Images reflect our modern day, digitally enhanced, saturated world and my paintings have a 'hyper real', graphic feel to them. Rather than attempt to paint the pavilion in a similar way, it made sense to use the photos themselves. Manipulating the photos with colour alterations in Adobe Photoshop gave the images a painterly quality.

“I think what my photos say about Brighton that the future’s bright, if a little twisted, and things aren’t set in stone. There’ll always be new ways of looking at the old and achieving regeneration – moving on to a ‘brave new world’.”

After the Open House event, Jacqueline is seeking a local gallery to exhibit her ‘Acid Pavilion’ works.

Exhibition organiser, Sarah Gillings, says: “Art is a great medium for regeneration and the ‘Acid Pavilion’ series has this ethos in mind. With I Love Art and our related Invest in Art campaign, we’re offering a viable and commercial means for Brighton artists to earn a decent living while showing the outside world what Brighton art is really about. People can invest in art rather than stocks and shares, property and other commodities that devalue and pollute our planet. In doing so, they can support art for all.”

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Notes to editors

About I Love Art
I Love Art Brighton is a community arts group that promotes the artists of Brighton and Hove. The ethos of the group is to support local artists and promote affordable and accessible art in the home. I Love Art ran a popular open house called ‘Hometruths’ in Hanover, Brighton, throughout May 2010.

I Love Art’ runs an ‘Invest in Art’ campaign that educates the public to treat art as a viable investment commodity that grows in value over time. With the economy remaining shaky and savers achieving poor return on their capital, wisely bought art can give a good long-term return. By investing in talented artists and craftspeople, the public can assist in the regeneration of Brighton.

I Love Art and Invest in Art were devised in January 2010 by project director, Sarah Gillings. A marketing and communications specialist and a Brighton resident of 13 years standing, Sarah has previously organised local art exhibitions including ‘Undercurrent’ with Big Brother guests and Rolf Harris and family. She has mentored for the Princes’ Trust and, as a mother of four, has an active interest in nurturing young design talent. Sarah has worked world-wide for blue chip companies and recently returned from marketing the prestigious ‘The Wave’ tourism complexes in Muscat, Middle East. Her focus is now on promoting high-end arts events in Brighton.

Sarah met her associate co-ordinator, Jacqueline Hammond, at the ‘Hometruths’ art show in May 2010.

About Jacqueline Hammond
Up-and-coming Brighton artist, Jacqueline Hammond, has run exhibitions at the COCO Interiors Open House at in Kemp Town, where her popular retro lighting products were showcased. She is also known for her poppy paintings in the Jubilee Library and for her fresh way of depicting Brighton Beach - from a bird's eye view, with paintings of children on the groyne and views towards the marina rather than the West Pier. Jacqueline was a participant in the prestigious ‘Seeking Picasso’ competition in 2007.

Join the I Love Art Facebook group on:
Facebook - http://www.facebook.com/home.php?#!/group.php?gid=276409042990&ref=ts
Twitter - @iloveart


For further information please contact
Jacqueline Hammond,
I Love Art
Phone: 07977486603 /
Email: jaxxhammond@aol.co.uk
Website: www.jacqueline-hammond.com

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Newsfeed summary:
Brighton artist, Jacqueline Hammond, will be exhibiting her 'Acid Pavilion' photographs in the I Love Art Open House, 34 Washington Street, Hanover, Brighton, starting on November 27, 2010.